Chinese consumers are more willing to spend on in-car technology to have better connectivity instead of price or engine performance when deciding to buy a smart car, a PricewaterhouseCoopers survey showed yesterday.
About 40 percent of Chinese buyers are willing to switch car brands for better connected technology, according to PwC's 2016 Connected Car Customer Survey.
The survey was based on responses from more than 3,000 car buyers across the Chinese mainland and Hong Kong.
"With China's tech-savvy consumers, government support and a growing affluent population who are highly receptive to owning connected cars, China is expected to be in the forefront of connected car innovation," said Marco Fischer, director of automotive and customer practice, experience center at PwC China.
"The challenge now remains for the auto industry to adopt the right mix of technology to fit China's driving conditions and move toward dominating the global share of intelligent connected cars."
Over 75 percent of Chinese car buyers are willing to spend more on safety features while 60 percent would pay more on vehicle management features that monitor usage, run diagnostics and record accident data, the survey added.
The survey also showed that 80 percent of Chinese car buyers would pro-actively look at enhancing their cars' connected functions, with safety-related features such as collision prevention, danger warning and emergency calling ranked highest on their list of connected car offerings.
It also showed over 85 percent of Chinese car buyers would buy an autonomous car.