China's online sales of farm produce jump 46 pct

Updated 2016-12-20 16:57:34 Xinhua

Online retail volume of China's farm produce is expected to grow by about 50 percent in 2016 as more farmers use e-commerce platforms to sell their produce.

Online produce sales might reach 220 billion yuan (32 billion U.S. dollars) this year, up over 46 percent over the previous year, according to the Ministry of Agriculture.

Agricultural e-commerce has been developing fast in recent years, reaching 150 billion yuan in 2015, more than triple that of 2013.

The government started a pilot program in 2014 to digitalize agriculture and aims for internet cover in almost all villages by 2020.

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