Top 10 luxury brands in China's cyberspace

Updated 2017-01-18 08:50:00

Some luxury brands began to advertise and even tried to sell products on WeChat, one of China's most popular instant messaging app in 2016, indicating increased input in digital development. Fortune Character Institute, a research agency which has tracked China's luxury consumption trends for years, noted that global luxury companies have spent more than .5 billion in broadening their presence in cyberspace.

The institute pointed out that traffic on official websites and official WeChat accounts and Weibo accounts of luxury brands were marginal, although the sites were well maintained and had full functions.

Zhou Ting, head of the institute, predicted that in 2017 the main direction for luxury brands could be improving shopping experience and sales via e-service. A total of 34 percent of surveyed consumers reported that they expected that they could order online and pick up at bricks-and-mortar outlets as this could save them 50 percent of shopping time and correspondingly they would spend 20 to 50 percent more money.

On Jan 10 in Shanghai, the institute released the Luxury Brands Global Digital Development Report for the year 2016 based on surveys carried on 3,726 high-net-worth individuals.

Let us take a look at the top 10 luxury brands that have done a better job in digital communication in China.

No 10 Chaumet

No 9 Prada

No 8 Cartier

No 7 Hermès

No 6 Louis Vuitton

No 5 Saint Laurent

No 4 Dior

No 2 Gucci

No 1 Chanel

No 3 Burberry

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58May 25 2018 09:26:26

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16May 25 2018 09:26:26

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18May 25 2018 09:26:26

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords