(ECNS) -- Massive product code glitches at instant noodle company Master Kong have generated over 100,000 subscribers to China's leading internet-television company LeEco to pay as low as 0.8 yuan (.11) for one account on the black market, instead of the standard 15 yuan a month.
The glitches happened after Master Kong and LeEco, formerly LeTV, launched a joint promotion to allow buyers of Master Kong products, including tea drinks, to get a 13-digit number for lottery draws. Prizes include LeEco TVs and 2.6 million memberships, a win rate of 1.73 percent.
An insider said someone programmed to compromise product codes and then released at least 100,000 LeEco memberships onto the black market at much lower prices.
The two companies have launched an investigation into the problem.
The leak also hit Master Kong's noodle products and is estimated to involve over 500,000 codes, allowing users to exchange prizes in a computer game, reports National Business Daily. Master Kong has reported the incident to police.
Investor Gao Jianfeng said traditional companies and Internet giants have increased cooperation but face challenges in sharing of user information and technology.