Apple's iPhone loses sales crown to Oppo's R9 in China in 2016

Updated 2017-02-03 09:19:15 China Daily

Apple Inc's iPhone last year lost the title of the best-selling smartphone in China for the first time in four years, highlighting the mounting challenges it faces from local smartphone vendors, a new report said.

The decline is in line with the US tech firm's latest financial report that its sales in China dropped 12 percent in the quarter ending December.

According to Counterpoint Technology Market Research, Oppo Electronics Corp's middle-end R9 handset was China's most popular model in 2016, with an annual shipment of 17 million units and a market share of 4 percent.

Apple's flagship model, the iPhone 6s, ranked second with a market share of 2 percent. This is the first time the California-based company lost the title since 2012.

Huawei Technologies Co Ltd, which aims to outcompete Apple in the premium segment, secured the third spot with its affordable Honor Joy 5S model.

"Oppo's omnipresent distribution channels from big to small cities across China and its aggressive marketing strategy are giving its products an edge," said Tarun Pathak, associate director at Counterpoint.

The result came as Apple said on Wednesday it shipped 78.3 million iPhones in the final quarter of 2016, hitting an all-time high, thanks to the popularity of its iPhone 7 series.

But amid the intensified competition in China, Apple failed to stop the bleeding in the world's largest smartphone arena. China remained the weakest market for Apple in the latest quarter, with sales down 12 percent from the same quarter last year to .2 billion.

Apple said part of the decline was due to the continued weakness in China's currency. And it added that it was narrower than the almost 30 percent decline in the previous quarter.

"I'm encouraged with the significant improvement, but we're not without challenges there," said Apple CEO Tim Cook on a conference call.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58May 22 2018 17:54:55

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16May 22 2018 17:54:55

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18May 22 2018 17:54:55

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords