Event to spur awareness of Chinese brands

Updated 2017-04-27 09:31:26 Shanghai Daily

Shanghai aims to enhance brand awareness of Chinese producers by showing off industrial brands at the China Industrial Brands Tour, officials said yesterday.

The Top Brand Shanghai exhibition will feature 43 local corporations "covering 68 celebrated local brands selected from more than 200" to highlight the unique advantages of the city's manufacturing, said Chen Yaohua, vice director at the Shanghai Commission of Economy and Information Technology.

Brand awareness helps highlight the quality of China's products so that domestic producers are spurred to stay competitive, said Sha Nansheng, vice director of science and technology at the Ministry of Industry and Information Technology.

Shanghai Electric Group presented its latest power equipment and showed off its smart manufacturing prowess at the exhibition.

The three-day exhibition is the first stop of the China Industrial Brands Tour, followed by exhibitions in Guangdong and Shandong provinces, Chen said.

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