Stan Lee's POW! to focus more on Asian market after acquisition by Chinese company

Updated 2017-05-14 13:30:12 Xinhua

After being acquired by a Chinese company, POW! Entertainment will focus more on the Chinese market and Asian market, said Stan Lee, legendary comic creator of the American media and entertainment company.

"Now we will have the ability to do more movies, we will have more money to spend to make our projects better and to accomplish more than we have been able to accomplish," Lee told Xinhua in a recent interview.

Lee, 94, is a heroic figure whose Super Heroes propelled Marvel to its preeminent position in the comic book industry. His co-creations include Spider-Man, the Incredible Hulk, X-Men, Iron Man, and hundreds of others which are responsible for over 40 billion U.S. dollars in box office success.

Camsing International Holding Ltd acquired POW! Entertainment in early May. Under the new structure, Lee will continue to serve as the Chief Creative Officer. POW! Entertainment will continue to grow its North American market, as well as to develop the Chinese and Asian markets. Camsing said they want to create "another 'Marvel'" in the Asian market.

"I love what I do. To me, it is not like working, it is like playing, when I can dream about ideas, characters, who they are, what they do, who they fight, and how they fight them, that is fun and I enjoy doing that," said Lee.

He added that POW! will carry more Chinese elements in the future, but the key to making a character popular is not about him being American or Chinese. "If you get the right kind of character, he will be popular all over the world."

POW! creates, develops, and licenses intellectual properties for traditional entertainment media, which has over 270 projects with more than 1000 characters.

"We may be developing directly out of China or just for the Chinese market from the educational level to all the way through full feature films," said Shane Duffy, vice president at Camsing US and the new CEO at POW! Entertainment.

Lee's partner Gill Champion, president of POW! Entertainment, believes that combing Stan Lee's brand with Camsing's expertise in licensing, merchandising and marketing, "seems to be the ideal opportunity for the cooperation."

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