Owners of new cars turn to non-dealers despite having valid warranty: study

Updated 2017-07-28 10:15:19 Global Times

Vehicle owners in China often turn to non-dealers in the early stages of ownership even when most vehicles are still under warranty, according to the 2017 China Customer Service Index Study released on Thursday by U.S.-based J.D. Power, a global market research firm.

As the primary competitors of authorized dealers, car service chain stores and street quick-service centers account for 66 percent of all non-dealer services mainly thanks to their convenient locations. That factor accounts for 43 percent among all factors in consumers' choices, said the study.

New-vehicle owners visit these non-dealers mainly for such services as lubrication, oil or filter changes and other routine maintenance. Their expenditures on service at dealers and non-dealers in the past year were very close - an average of 2,450 yuan (4) and 2,098 yuan, respectively, according to the study.

The study also showed that new-vehicle owners' overall rating of dealers' service is "outstanding," while non-dealers' service is rated as "average," with the rating for non-dealer visits falling as the length of ownership grows.

"A lower level of satisfaction at non-dealers among new-vehicle owners provides dealers with an opportunity to win over these customers at the time their warranties just begin to expire," said Frank Hu, general manager of auto retail at J.D. Power China.

Among the luxury auto brands, Audi ranked highest in satisfaction with dealer service with a score of 764, while Porsche ranked second and Land Rover third.

Among mass market brands, Beijing Hyundai ranked highest with a score of 744, followed by DongfengYueda Kia, Changan Ford and Geely, which was the only Chinese domestic brand among top 10 in the mass market segment.

"In terms of after-sale services, the gaps among auto brands are continuously narrowing and domestic ones are genuinely making breakthroughs in this regard, even overtaking joint venture and foreign ones," Mei Songlin, vice president and managing director at J.D. Power China, said on Thursday.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58November 18 2017 14:15:18

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16November 18 2017 14:15:18

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18November 18 2017 14:15:18

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords