Internet players cash in on content windfall

Updated 2017-08-03 10:00:55 China Daily
Representatives from the freelance media, and some from paid-content program platforms, gather in Beijing for a year-end party in 2016. (DONG DALU / FOR CHINA DAILY)

Representatives from the freelance media, and some from paid-content program platforms, gather in Beijing for a year-end party in 2016. (DONG DALU / FOR CHINA DAILY)

A growing Chinese consumer audience has showed it will splash out on the right media and educational programs

Online companies are finally cashing in on infotainment content after years of giving it away for free.

Internet consumers have woken up to the fact that they need to pay for quality audio and visual programing as well as articles on a variety of topics.

To cater for this growing audience, an array of fee-based audio apps have sprung up, dealing with topics ranging from makeup skills to macroeconomics.

"This trend has been boosted by the convenience