Chinese players eye breakthrough

Updated 2017-08-10 09:18:57 China Daily
Customers try out Samsung's new Galaxy Note FE (Fan Edition) models at a mobile phone shop in KT Square, Seoul, South Korea. (Photo provided to China Daily)

Customers try out Samsung's new Galaxy Note FE (Fan Edition) models at a mobile phone shop in KT Square, Seoul, South Korea. (Photo provided to China Daily)

Manufacturers step up efforts to smash South Korea's global AMOLED display screen monopoly

They are flexible, flashy and lightning fast. We also stare at them for hours every day.

Smartphones have transformed our culture and pliable display panels are transforming smartphones.

In a move to break South Korea's stranglehold in AMOLED, or active matrix/organic light-emitting diode technology, Chinese manufacturers are investing heavily in this cutting-edge process.

Tech companies making tablets, wearable gadgets and, of course, high-end smartphones, are increasingly turning to AMOLED, as it is physically flexible compared to traditional liquid crystal display, or LCD, panels.

"The global AMOLED display market is dominated by South Korean companies," a report released by Digitimes, a media and consultancy company, stated.

"Samsung Electronics Co Ltd is set to supply up to 80 million smartphone panels for the iPhone 8 this year, which will be based on AMOLED technology," it added.

Still, BOE Technology Group Co Ltd is muscling into the market by challenging the dominance of South Korean companies after investing heavily in the sector.

The Beijing-based supplier of semiconductor display products now has three AMOLED production lines in Ordos in the Inner Mongolia autonomous region, and in Chengdu and Mianyang, both in Sichuan province.

"We have been paying attention to research and development in flexible small-and medium-sized display panels for high-end mobile phones and wearable devices," said Zhang Yu, vice-president of BOE.

The company invested 46.5 billion yuan (.9 billion) on a sixth generation AMOLED production line, which was rolled out in May, at its Chengdu factory. It can turn out 48,000 glass substrate panels per month.

BOE expects to ship about 90 million AMOLED display screens per year, while Mianyang's new line is slated to start production by 2019.

Founded in 1993, the group is also understood to be in talks with Apple Inc to supply next-generation display screens for iPhones by 2018 or later, according to Bloomberg, the media company.

At least that makes sense as market research firm IHS Markit has forecasted that BOE will become the world's largest supplier for AMOLED display panels in 2019.

"AMOLED technology is the future trend for smartphone panels," Vice-President Zhang said. "At the moment, technological upgrades of display panels on smartphones concentrate on appearance, function and image quality," Zhang added.

"The flexible AMOLED display brings more possibilities to a phone's appearance."

Samsung is the main player in AMOLED technology with a 90 percent market share. AMOLED panels were even rolled out for its Galaxy series smartphones.

But Chinese mobile manufacturers, such as Huawei Technologies Co Ltd and Xiaomi Corp, have incorporated the technology into their flagship high-end, curved screen devices.

"Production capacity of AMOLED will continue to increase in the next few years with the establishment of new production lines in China," Zhang said, adding that South Korean companies will eventually lose their grip on the market.

Statistics released by Sigmaintell Consulting Co Ltd showed that about 23 percent of global smartphones had AMOLED display panels last year.

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