Apple rolls out new smartphones

Updated 2017-09-13 09:00:27 Xinhua
Apple's Chief Executive Officer (CEO) Tim Cook introduces new iPhone X during a special event in Cupertino, California, the United States on Sept. 12, 2017. Apple Inc. released a series of new products and services in Cupertino on Tuesday. (Xinhua)

Apple's Chief Executive Officer (CEO) Tim Cook introduces new iPhone X during a special event in Cupertino, California, the United States on Sept. 12, 2017. Apple Inc. released a series of new products and services in Cupertino on Tuesday. (Xinhua)

Apple Inc. rolled out Tuesday its latest version of iPhone with new features on the 10th anniversary of its line of smartphone.

Tim Cook, Apple chief executive officer (CEO), briefly introduced the new phone, named iPhone 8, while other executives provided more details about the flagship product.

With new camera, other new hardware components and new software to support the hardware, iPhone 8 is claimed to be able to bring better pictures, videos and games, plus augmented reality (AR) features.

AR is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

In addition, in what Cook called "one more thing," Apple also introduced iPhone X, a smartphone apparently slightly more distant than all previous versions from the original iPhone, which inaugurated 10 years ago.

For instance, it has what is called "face ID," for logging into the device with the user's face.

The special event at the Steve Jobs Theater, inside the technology company's new headquarters complex, known as Apple Park, in Cupertino, Northern California, was anticipated because an upgraded version of iPhone is expected as the smartphone's 10th anniversary edition.

The iPhone X, literally iPhone 10, is Apple's response to the anticipation.

It was on Jan. 9, 2007, that Steve Jobs, the late CEO and Cook's immediate predecessor, introduced iPhone as "a revolutionary product."

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58October 19 2017 17:06:23

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16October 19 2017 17:06:23

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18October 19 2017 17:06:23

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords