Alibaba and NYFW reach deal to bring U.S. designers to Chinese market

Updated 2017-09-14 17:00:35 CGTN

Alibaba-owned online e-commerce platform Tmall confirmed its new partnership with New York Fashion Week (NYFW) on Wednesday.

Tmall, China's largest e-commerce platform, will bring unmatched scale and technology to help U.S. designers and brands reach the Chinese market for the first time.

As part of the partnership, Alibaba has selected several U.S. brands, including Opening Ceremony and Robert Geller, to feature in their second annual "See Now-Buy Now" fashion show hosted by Tmall in October. The show will be held in the run-up to the so-called "Single's Day" on November 11 – one of the biggest shopping days of the year. Alibaba said the US designers will gain exposure to "the more than 500 million consumers visiting Alibaba's platform."

Selected Chinese designers from 2017's "See Now-Buy Now" show will subsequently be highlighted in New York Fashion Week in September 2018. Alibaba has not yet revealed details about the "NYFW: China Day" and the relevant designers.

New York has become a key international platform for Chinese designers. For instance, Wang Tao, Shanghai-based designer also known as "China's Queen of the Suit", made her namesake label Taoray Wang a frequenter on the NYFW.

Wang, whose exclusive designs attracted a range of fashion elites including China's deputy consul general for New York Zhang Meifang and Tiffany Trump, said that Chinese designers have more of a chance to explore international markets and New York is "very attractive" commercially.

In February, the Chinese fashion agency Suntchi signed an agreement, also part of an Alibaba deal, with the Council of Fashion Designers of America to facilitate fashion exchanges between the two countries.

There are also an increasing number of Chinese design students flocking to Parsons School of Design, one of the world top fashion schools, each year.

The new Alibaba deal came at a time when U.S. fashion brands are striving to capture Chinese consumers' growing appetite for fashion.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58September 21 2017 20:19:56

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16September 21 2017 20:19:56

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18September 21 2017 20:19:56

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords