Chinese brands gain popularity in South Korea

Updated 2017-09-21 10:01:06 Global Times

Despite the tension between China and South Korea caused by the deployment of the Terminal High Altitude Area Defense (THAAD) system, Chinese companies such as Tsingtao Beer and Xiaomi have still gained growth momentum in South Korea.

"Tsingtao Beer is quite popular among South Korean consumers, not only sold in supermarkets but also ubiquitous in restaurants," a Chinese surnamed Xue who has been working in South Korea for two years told the Global Times on Wednesday.

The brand entered the South Korean market a decade ago and has already gained a firm stake in the local market, "so it's impossible to boycott the Chinese beer," remarked Xue.

Tsingtao Beer has become the main target of a boycott movement by South Korean people against Chinese products since early March this year, according to South Korean news site Business Korea.

E-Mart, South Korea's largest discount chain, said sales of Tsingtao Beer surged 28.8 percent for the first eight months in 2017 from a year earlier, South Korea's Yonhap News Agency reported Tuesday. Tsingtao emerged as the fourth-largest imported beer brand during the period.

South Korea's imports of beer from China have been on the rise in recent years, with the figure surging more than seven times to 36,159 tons, the Yonhap news report said. Tsingtao Beer accounted for most of the imported Chinese beer, according to the report.

Xiaomi is another Chinese brand that has gained momentum in South Korea for its high quality and low price, especially the company's charge pal and bracelet, according to Xue.

From January to June this year, South Korea's imports from China were about .71 billion, an increase of 14.7 percent. The top three items were mechanical and electrical products, base metals and other products such as chemical products, according to a report on the website of China's Ministry of Commerce in August.

The trade surplus scale has been forecast to narrow, as the Chinese government has strengthened restrictions on trade for processing products and there has been an expansion of South Korean companies' localization in China, South Korea's Hankook Ilbo daily newspaper reported on August 4.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58January 21 2018 20:17:11

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16January 21 2018 20:17:11

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18January 21 2018 20:17:11

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords