Hilton Worldwide Holdings Inc is expected to reach 1,000 hotels in China by 2025, driven mostly by expansions in midmarket brands including Hampton and Hilton Garden Inn.
By the end of September this year, the US hospitality group had 117 hotels in the country and 295 hotels in the pipeline.
Christopher J. Nassetta, president and CEO, told China Daily that China is one of its largest markets outside of the United States and its business will be tripled if they meet the development goal. So far the Chinese market takes up about 4.5 percent of its global revenue, half of what comes from the Asia-Pacific region. Nassetta said they expect to raise China's contribution to 10 to 15 percent by 2025 through developments including loyalty programs, digital technology and services.
Hilton is one of the largest and fastest-growing hospitality companies in the world, with more than 5,000 properties and more than 825,000 rooms in 103 countries and territories.