Global online sales of FMCG to explode

Updated 2017-11-23 09:33:20 Shanghai Daily

Global online sales of fast moving consumer goods are expected to hit 0 billion by 2025 — more than doubling to 10 percent of the market — a new study shows.

Groceries are leading the surge, jumping 30 percent in the year to March compared with just 1.3 percent growth in the overall FMCG market, according to Kantar Worldpanel's latest report "The Future of E-commerce in FMCG."

It forecasts China's online FMCG sales to account for 15 percent of the market by 2025.

Online sales now contribute 36 percent of global grocery sales growth and the market in China is evolving rapidly — about 60 percent of urban families used an e-commerce channel during the year.

"Chinese e-commerce giants are gradually moving offline and starting to transform the entire retail infrastructure," said Kantar Worldpanel China general manager Jason Yu.

"This helps to provide consumers with a better shopping experience and enables brands to achieve steady growth."

China's online FMCG sales surged 52 percent during the 12 months, the study said. Other top growth markets are the US, South Korea, the UK, Japan and France.

But there is also dramatic growth in emerging markets such as Thailand, Malaysia and Vietnam, although online shopping there is still at an early stage.

"There is growing evidence that stand-alone online formats are no longer the best option for winning market share and it's now about how online and offline work together to create a better shopper experience," said Stéphane Roger, global shopper and retail director at Kantar Worldpanel.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58December 19 2018 06:56:57

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16December 19 2018 06:56:57

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18December 19 2018 06:56:57

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords