Apple apologizes after outcry over older iPhones

Updated 2017-12-30 10:00:18 China Daily

Facing lawsuits and consumer outrage after it said it slowed older iPhones with flagging batteries, Apple is slashing prices for battery replacements and will change its software to show users whether their phone battery is good.

In a posting on its website on Thursday, Apple apologized over its handling of the battery issue and said it would make a number of changes for customers "to recognize their loyalty and to regain the trust of anyone who may have doubted Apple's intentions".

Apple made the move to address concerns about the quality and durability of its products at a time when it is charging 9 for its newest flagship model, the iPhone X.

The company said it would cut the price of an out-of-warranty battery replacement from to for an iPhone 6 or later, starting next month. The company will also update its iOS operating system to let users see whether their battery is in poor health and is affecting the phone's performance.

"We know that some of you feel Apple has let you down," the statement said. "We apologize."

On Dec 20, Apple acknowledged that iPhone software has the effect of slowing down some phones with battery problems. Apple said the problem was that aging lithium batteries delivered power unevenly, which could cause iPhones to shutdown unexpectedly to protect the delicate circuits inside.

That disclosure played on a common belief among consumers that Apple purposely slows down older phones to encourage customers to buy newer iPhone models.

While no credible evidence has ever emerged that Apple has engaged in such conduct, the battery disclosure struck a nerve.

Apple on Thursday denied that it has ever done anything to intentionally shorten the life of a product.

At least eight lawsuits have been filed in California, New York and Illinois, alleging that the company defrauded users by slowing devices down without warning them.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58March 18 2018 06:17:55

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16March 18 2018 06:17:55

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18March 18 2018 06:17:55

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords