Nation's brands rise quickly up rankings

Updated 2018-02-02 11:10:02 China Daily

China's share of global brand value increased from 3 percent to 15 percent in the past decade, with ICBC emerging as the most valuable Chinese brand, according to a new report.

Brand Finance, a London-based brand valuation consultancy, released its latest Global 500 report on Wednesday.

ICBC is the only Chinese brand in the top 10, valued at .18 billion, followed by China Construction Bank at 11th. Alibaba, ranked 12th, is the most valuable Chinese technology brand, followed by other tech companies including Tencent in 21st, WeChat in 49th, and Baidu in 57th. Since 2008, the value of Chinese brands has grown nearly nine times, to 1.5 billion.

The State Grid, a State-owned Chinese utilities company, is the highest new entry on the list, claiming 19th place with a brand value of.9 billion.

The fastest-growing brand in 2018 also comes from China. Alcoholic drink maker Wuliangye grew a striking 161 percent, to .6 billion, rising 184 places to 100th.

David Haigh, CEO of Brand Finance, said: "The growth of Chinese brands is once again the standout story in our annual study of the world's most valuable brands."

He said, since the 19th CPC National Congress, there has been a "renewed emphasis on brand development by Chinese companies in all sectors. While China had been pursuing a dual strategy of building home-grown brands but also acquiring underperforming international brands … the emphasis is now firmly on home-grown brands."

Haigh singled out Huawei, Ping An, State Grid, Evergrande, ICBC, Yili, Haval, and Wuliangye as brands with global recognition.

Amazon, with a value of0.8 billion, is the world's most valuable brand, ahead of Apple, and Google.

The report says Amazon is no longer just an online retailer, but also a provider of cloud infrastructure and producer of electronics. Its takeover of Whole Foods for .7 billion gave it a bricks-and-mortar foothold.

Although Apple defended second place with a brand value that rebounded to6.3 billion after a 27 percent decline the previous year, Haigh said its future depends on it diversifying and becoming less dependent on the sale of iPhones, which account for two-thirds of revenue.

With the advent of emerging brands like Huawei, Apple's focus on luxury products may cost it some of the global market, limiting the potential for brand value growth.

Google has dropped from first to third, reflecting a relatively slow brand value growth of 10 percent, to 0.9 billion.

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