Alibaba to offer Disney shows on Youku

Updated 2018-02-13 09:48:05 China Daily

An exhibition themed on the Disney movie Cars attracts onlookers in Shanghai. (Photo/China Daily)

Alibaba Digital Media and Entertainment Group, the entertainment arm of e-commerce giant Alibaba Group Holding Ltd, said on Monday that it has inked a deal with The Walt Disney Co to offer Disney's animated series and movies on its video streaming service.

Under the agreement with Buena Vista International, a Disney-owned motion picture distributor, subscribers of online streaming service Youku will be able to access over 1,000 episodes of animated television series, according to a company statement.

In addition, some 30 million households using Alibaba's set-top boxes and partnering smart TV platforms will be able to access these shows and hundreds of Disney movies, including blockbuster titles such as Pirates of the Caribbean, Beauty and the Beast and Frozen.

"The addition of Disney content will greatly enrich the library of quality international content on Alibaba's media and entertainment ecosystem, giving us a leading edge in foreign content distribution in China," said Yang Weidong, president of Youku.

Youku, which reaches 580 million devices each day and gets about 1.2 billion views, is wholly owned by Alibaba Digitial Media.

A viewer study conducted by independent research institute Guduo Media revealed that Youku dramas generated a total of 21.7 billion views in the third quarter of 2017, topping the country's online video market.

The partnership is part of a broader push by Alibaba's entertainment unit to produce and deliver more quality content to audiences in China, the world's second largest film market.

In November it inked an exclusive deal for Netflix to distribute its hit original drama series Day and Night to over 109 million subscribers worldwide.

Meanwhile, Disney is looking to penetrate deeper into the country by leveraging its intellectual properties in movies and TV series. For instance, it used the Shanghai Disney Resort to pump up the opening of the movie Pirates of the Caribbean: Dead Men Tell No Tales.

During an interview with China Daily last June, CEO Robert Iger called China "an extremely vital market" for the future of its studio and movie business.

In May last year, Disney opened an online lifestyle shop targeting fashionistas on Tmall, Alibaba's business-to-consumer website, adding to its existing official flagship that offers children's wear and merchandise for a younger crowd.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58January 23 2019 00:45:55

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16January 23 2019 00:45:55

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18January 23 2019 00:45:55

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords