Digital tech reshaping ad industry

Updated 2018-02-14 14:19:03 China Daily

Entertainment is to provide emotion to people. As Chinese mid-earning class continues to rise, they will have more needs for entertainment and we are very positive about that.

Vivendi is to invest more in China in entertainment. Last year, we signed partnership with Tencent, so now Tencent can provide music from Universal Music to its users. And we are working with other partners to increase our presence in China.

How will digital technology change the advertising industry? How can Havas maintain its leading position in China?

To be honest, it's the biggest revolution after electricity and cars, and it's completely changing the way people communicate with each other.

Before, we used to do top-down research and we expressed message from TV or radio. Now, it's different. Every Chinese has a WeChat account now and it's becoming a new way of behaving. We don't connect in the same way like before.

Havas has already been leading this technology and digital mobile marketing is our specialty. As one of the biggest advertising companies, we have lots of knowledge that we can apply to China.

The resources from Havas and GIMC are all the assets that are intangible and we have unparalleled advantage. We are very optimistic.

China is the second-largest advertising market in the world. We'll keep investing in China and we're intent to invest more in the talents.

CV

Name:Yannick BolloreAge:37Nationality:FrenchCareer:2013 onwards: Global chairman and CEO of Havas Group2012: Honored as Knight of the Order of Arts and Letters of the French Republic2008: Awarded as Young Global Leader at the World Economic Forum2006: Joined his family business-the Bollore Group2001: Founded movie production company "WY Productions"Education:Bachelor's degree from Paris Dauphine UniversityFamily:Married, four daughters.

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