Empty nest youth stimulate 'loneliness economy' in China

Updated 2018-02-23 16:18:03

The phenomenon of 'empty nest youth' in China is stimulating a niche of 'loneliness economy' in China, according to a report in South China Morning Post.

Empty nest youth are individuals who are usually single, rent rather than own their home, and often live far from their hometown in China's big cities.

A report was released in January on this social group. Called the Economy of Loneliness, it was prepared by the company behind dating app Momo and home-sharing app Xiaozhu.

Kelly Hui, 26-year-old photographer, shares a 60 square meter flat in Shenzhen with a flatmate, but they seldom talk. Her best friend is a virtual frog in the Japanese smartphone game Tabikaeru: Travel Frog.

According to developer Hit Point, Chinese players have accounted for 95 percent of downloads of the game since it was launched in November.

"The lonely frog is like me, independent and doing what I love doing, alone," said Hui.

Kelly Hui represents the emerging group of Chinese consumers who are well-educated, young, and willing to spend money, but spend money on solitary pursuits.

The report says that the pressure of surviving and thriving in big cities contributes to their sense of loneliness, and that consumption becomes an emotional outlet.

Businesses are taking advantage of the new phenomenon. Mini karaoke booths in shopping malls, cinemas, and airports have mushroomed across Chinese cities over the last three years. Xiabu Xiabu, a restaurant chain that offers "one person, one pot" hotpot outperformed many traditional restaurant operators in the past year.

Mark Greeven, associate professor of innovation and entrepreneurship at Zhejiang University, said that we may be seeing a phenomenon, facilitated by technology, where young Chinese people, especially millennials, are looking for individual experiences and personalized services more than the previous generation, according to South China Morning Post.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58October 20 2018 13:13:38

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16October 20 2018 13:13:38

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18October 20 2018 13:13:38

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords