Alibaba says future of e-commerce to be more personalized

Updated 2018-03-15 15:09:03 Xinhua

The future of e-commerce will be more personalized and aim to provide consumers with customized services, a senior director of China's e-commerce giant Alibaba Group said here Wednesday.

Paul Fu, senior director of user experience at Alibaba, made the remarks at the South by Southwest (SXSW) conference and festivals here in the southern U.S. state of Texas, where he delivered a speech on Alibaba's Singles' Day Global Shopping Festival.

Fu noted that e-commerce in China has been leading the way in global markets, but the e-commerce industry as a whole is still at its early developing stage with many areas having room for improvement.

In his speech, Fu said consumers spent over 25 billion U.S. dollars during Alibaba's shopping binge in November, and over 90 percent of the transactions were made on mobile devices.

Fu told Xinhua that e-commerce is moving towards consumer-to-business model from the current business-to-consumer model, and that he envisioned a future in which "businesses provide customized services and experiences based on customers' specific needs."

On the application of artificial intelligence (AI) in e-commerce, Fu said AI has already been used during Alibaba's online shopping festivals, and the future application areas of AI will only be broader.

Although AI technology is predominately used in assisting consumers during online shopping, said Fu, the technology has huge potential to be used in many other areas, such as language interpreting and others.

SXSW, founded in 1987 in Austin, is best known for its conference and festivals that celebrate the convergence of interactive, film and music industries.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58April 25 2019 04:22:26

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16April 25 2019 04:22:26

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18April 25 2019 04:22:26

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords