China's growing sleep economy

Updated 2018-03-30 16:41:01

People enter a deep state of relaxation to release stress while under the guidance of professional hypnotists in Taiyuan, North China's Shanxi Province, March 21, 2018. (Photo/China News Service)

Chinese are spending more money on products that can help them get a better night's rest, according to the latest report by Shanghai-based research firm CBNData.

Sales of bedding, sleep-monitoring devices, medicine and other products have surged in the past three years across online shopping platforms by Alibaba, the country's top e-commerce player, the research said, without disclosing detailed figures.

According to the report, people are becoming increasingly aware of the mental, physical, and economic costs of sleep problems. While Chinese have on average 7.1 hours of sleep every day, 56 percent of them claim to face problems such as vivid dreams, light sleep, exhaustion and headaches upon awaking.

Rising awareness levels are causing consumers to act. The study found that people aged above 40 are more likely to turn to treatment-based remedies, such as natural foods and supplements.

Meanwhile, those born in the 1980s are more likely to resort to ambience optimization in order to turn the bedroom into a sleep sanctuary, spending big on high-quality mattresses, bedding and pillows. The research also found that those from the 1990s generation aren't hesitant to purchase products such as like eye masks and scented sprays.

Purchasing behavior also differs across regions. For example, people from North China tend to choose (decaffeinated) tea and scented candles and those in East China prefer supplements like enzymes. Meanwhile, consumers from Southern provinces have shown a special interest in essential oils.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58June 26 2018 03:51:20

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16June 26 2018 03:51:20

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18June 26 2018 03:51:20

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords