Owner of popular emojis 'Block 12' raises mln in funding

Updated 2018-04-17 15:32:58

Customers line up in front of Block 12's offline store in Beijing.

Block 12, a startup specializing in creating digital-age intellectual property or IP in the form of comic characters, emojis and the like, announced on Monday that it had raised 43 million yuan (.8 million) in its fresh round of financing.

The move marks the company's success in transforming from an IP operating company to a pan-entertainment firm covering a well-rounded industry chain, including creating, marketing and licensing IP both online and offline.

The latest round of financing, led by ZhenFund, will be used for the development and commercialization of original IPs.

"We will continue to create more IPs embedded with unique Chinese culture, in a bid to provide youngsters with more interactive and interesting user experience," said Wang Biao, founder of Block 12.

The Beijing-headquartered firm owns over 100 popular emojis, including Zhangcao Yantuanzi, or Budding Pop, as well as Zhileng Shaonyu or Freeze Girl.

Latest data from the company showed that its emojis have been downloaded 1 billion times and used 22 billion times as of March this year.

It has also created a new form of retail by combining retail with emojis through installing a claw crane, also called a teddy picker or a game machine that dispenses dolls, in Beijing's Sanlitun, a trendy business and lifestyle district. All of the toys and dolls in the machine are Block 12's IP.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58October 18 2018 15:12:03

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16October 18 2018 15:12:03

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18October 18 2018 15:12:03

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords