In front of the tall Dutch boy, he is Hoffmann who is one of the most familiar contemporary artists. Rubber Duck, triggering crazy all over the world, is invented by him. Recently, this Dutch artist who always make big “toy” customized a huge pink fish for Water Village Wuzhen. This fish is floating in Water theater in west gate of Wuzhen. Hoffmann named this work “Floating Fish”.
Why is a fish? He said that the structure of Water theater in Wuzhen reminded him of the dolphin show in aquarium. So he wants to create an image of aquatic animals here. “The image of floating fish is from goldfish and carp. The fish in China symbolized affluence, which fish jump has rich cultural implication.
Similar with many works before, floating fish still wants to create a happy atmosphere and convey a positive attitude. Hoffmann said that between the white and grey tile and greenery in the old town, this pink fish add a bright color. The fish is floating on the a small bridge over the flowing stream, waiting for tourists to have intimate interaction with it. “There is no barrier around the floating fish so that viewers can touch it with gentle stroke.”
Hoffmann is well known for his design of Rubber Duck in China. The Rubber Duck began to travel the world in 2007 to more than a dozen countries, which has caused million people to gather around in every place. In 2014, Rubber Duck put on display at the Xixi Wetland in Hangzhou. However, Rubber Duck is not the only work of Hoffmann. There are different figures with similar cute and huge style. He said that when audiences observe this cartoon figure at a certain distance, they will not only examine their selves, but also have new thoughts on these lovely figures.
In Hoffmann's opinion, The toy itself is a carrier to make people relaxed and happy. He just need to set them into accessible visual images as an artist. In the mean time, materials in creation are familiar in daily life, such as paper, clay, or even plastic slippers. Hoffmann said, “As a work put into public space, it will show the sense of humor.”