Black Friday expected to lure customers

Updated 2016-11-25 11:30:30 China Daily

Jia Yi, a white-collar employee from Chengdu, the capital city of Sichuan province, is passionate about overseas brands and products. She is now considering buying a stylish Coach handbag during Black Friday, the start of the Christmas shopping season in the United States.

"The price of a Coach bag in the domestic market can reach over 2,000 yuan (0), but it is just 848 yuan at an e-commerce platform during Black Friday. It is very cost-effective," said Jia.

China's cross-border e-commerce sector has been growing exponentially over the past few years.

The Shanghai-based cross-border e-commerce site said it expected its volume of purchases during Black Friday this year will be more than 10 times last year's level, using more than 30,000 Chinese and foreign buyers residing overseas. Ymatou hires people living abroad as local agents to buy foreign products for customers in China.

The company said Chinese customers can now buy more than 600,000 imported goods from 83 countries -- including discounted clothes, shoes, bags, cosmetics, jewelry, healthcare products -- without ever going out the front door of the house.

"The trend is that consumers from second- and third-tier cities are now more willing to buy overseas products," said Zeng Bibo, chief executive officer of Ymatou.

He said Chinese consumers' demands and expectations have soared as they have increasingly been able to access different international markets to satisfy needs for products and services.

Black Friday, the day following Thanksgiving Day, is a manic shopping day featuring the highest discounts all year round and is a bonanza for bricks-and-mortar retailers, e-commerce players and consumers around the world.

Ymatou said it would ensure that Chinese online shoppers get the same deals as their Western counterparts during Black Friday. Buyers can engage in the shopping process through online shopping platforms.

The e-commerce site said it is continually monitoring the buying and selling process to ensure its integrity is maintained.

Ymatou has also established an independent logistics company - XLobo - to develop its overseas direct mail business.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58March 18 2018 17:49:36

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16March 18 2018 17:49:36

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18March 18 2018 17:49:36

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords