Southerners spend more on skiing

Updated 2016-12-27 10:03:39 China Daily
Skiers perform at a ski resort in Taiyuan, Shanxi province, Dec 23, 2016.

Skiers perform at a ski resort in Taiyuan, Shanxi province, Dec 23, 2016.

People in southern Chinese cities are showing a growing enthusiasm for skiing equipment, with five southern cities listed among the top 10 purchasers of skiing-related products in China this year, according to Amazon China.

The top 10 cities for purchases of skiing products are Beijing, Shenyang, Tianjin, Jinan, Shanghai, Chengdu, Wuhan, Nanjing, Guangzhou and Xi'an, according to statistics from Amazon China.

And despite the fact that it rarely snows in southern China, for the first time, five southern cities-Guangzhou, Nanjing, Wuhan, Chengdu and Shanghai-were ranked among the top 10 purchasers of skiing equipment, showing that interest in skiing products from consumers is heating up in that part of the country.

Skiers practice at a ski resort in Chongli, Hebei province, Dec 12, 2016.

Winter sports have thrived in China since Beijing and Zhangjiakou, in Hebei province, secured the 2022 Winter Olympic bid. Following President Xi Jinping's call to develop winter sports, Beijing set a target to involve 300 million people in skating and skiing sports in the runup to the Winter Olympics.

This winter, Amazon China has seen substantial growth in searches on its platform for skiing products.

Last week, the e-commerce site launched an international skiing store and introduced more than 10,000 items from top international brands, including ski goggles, helmets, snow jackets, snowboards, cameras and smart wearable devices.

"Ski goggles and helmets are among the most popular products with the biggest sales on our website, showing that Chinese consumers are especially concerned about safety while skiing," said Li Yanchuan, vice-president of Amazon China.

"The biggest number of helmet orders came from Beijing and its surrounding areas. This could be attributed to the fact that many skiing resorts in Beijing and neighboring regions require skiers to wear helmets," he said.

International skiing brands are most well-received by Chinese consumers, and the most popular 10 brands on its website are all international brands, Amazon China said.

He Wenyi, executive director of the China Sports Research Center under the Institute of Sports Science at Peking University, said: "The huge market potential of skiing sports indicates that ski resort operators can consider running the resorts all year round, and local manufacturers should consider increasing their supplies of high-end skiing equipment in the home market."

Skiers practice at a ski resort in Chongli, Hebei province, Dec 12, 2016.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58June 24 2017 04:41:04

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16June 24 2017 04:41:04

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18June 24 2017 04:41:04

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords