Festival gains from ending of 'grab a red envelope' war

Updated 2016-12-30 10:59:36 China Daily

The Spring Festival war between Alibaba and Tencent which has been fought with virtual red envelopes looks to have ended, as there will be no WeChat red envelope promotion for the coming Spring Festival, said Zhang Xiaolong, president of the instant messaging app company that is part of the Tencent Group, on Wednesday. Alipay, the digital red envelope platform owned by Alibaba, says it hasn't decided on its strategy for the coming holiday. Beijing Youth Daily commented on Thursday:

Now that hundreds of millions of smartphone users will no longer be encouraged by the two internet companies to engage in a "red envelope" war, we may lose the carnival of trying to grab the red envelope, but we will gain something far more precious, namely the true spirit of the Chinese Lunar New Year.

The game of grabbing a red envelope had become all-consuming with people intently keeping an eye on their phones, instead of enjoying the holiday with their relatives and friends. What we finally grabbed in the game was only a little money, but what we lost could not be measured by the money.

Therefore, we should welcome this decision by Tencent. After all, if there is no "war of red envelopes" any more, the upcoming Spring Festival will be more like the traditional Chinese Lunar New Year focused on the family.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58April 23 2018 00:33:38

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16April 23 2018 00:33:38

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18April 23 2018 00:33:38

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords