Australia has been gaining popularity among Chinese visitors, who have surpassed New Zealanders to become the top spenders.
The Land Down Under is set to significantly up the number of Chinese visitors since the China-Australia Year of Tourism began on Feb 5.
That's following recently introduced enticements for Chinese to visit Oz, such as increased flights, 10-year visas and a Chinese-language online visa-application system.
"The China-Australia Year of Tourism will go a long way in promoting bilateral exchanges in tourism and other fields," China National Tourism Administration chair Li Jinzao says.
China is Australia's most valuable inbound-tourism market.
Australia's tourism authority estimates its value may exceed AU billion (.96 billion) by 2020.
Australia has been gaining popularity among Chinese visitors－just over a year ago, they surpassed New Zealand to become the top spenders Down Under, to the tune of million a day.
Last year, 1.2 million Chinese visited the Land Down Under. They spent over billion, up 18 percent compared with the previous year.
"We anticipate this will grow during the China-Australia Year of Tourism and will continue to grow afterward," says Australia's minister for trade, tourism and investment, Steven Ciobo.
Australia has also launched initiatives to expand two-way tourism arrivals.
It began offering 10-year multi-entry visas to Chinese on a trial basis, allowing for up to three-months per stay.
Chinese visitors no longer need to visit visa centers, thanks to the new Chinese application website.