'Made in China' challenges local tech giants in Japan

Updated 2017-03-09 10:34:51 CGTN

Chinese products have rapidly improved in quality and design, increasing competition among global makers. Huawei and other Chinese smartphones are gradually catching on among the Japanese, and finding ways to challenge local tech giants.

Some years ago, Japanese companies like Sony, Panasonic and Toshiba were considered premium brands. Now, over 50 percent of Japanese smartphone owners use Apple's iPhone, followed by the likes of Sony, Sharp and other Japanese manufacturers.

But Chinese brands are gradually raising awareness by word of mouth. Chinese smartphones made their way to the top of Japanese price comparison website Kakaku.com, surpassing Apple's iPhone and Sony's Xperia based on customer views.

In Tokyo, cutting down living expenses is crucial, since it is one of the most expensive cities in the world. Recently, many ordinary workers switched smartphones to Huawei from iPhone, in order to save money.

"Major Chinese companies are rapidly improving and gaining trust from consumers too. I don't hear criticism against 'Made in China' products at least from the people around me," said Daiki Beppu, a salesperson working in Tokyo.

Brands Huawei and ZTE became known to the Japanese when Japan unlocked SIM cards in 2014, allowing non-carrier firms to enter the mobile market to offer low-cost plans and handsets from global smartphone makers.

Japan's Rakuten Mobile is one of the budget smartphone carriers. Its Executive Officer Hiroto Ooka spoke highly of Chinese smartphones.

"We do have one device called Honor 8 from Huawei that we actually exclusively sell to the Japanese consumers. It's doing really well. It's one of the devices that introduced the double lens feature so it can take really beautiful pictures."

However, outside the smartphone sector, the home appliance market is still dominated by Japanese brands. But with higher tech quality of Chinese brands, the impression of cheap "Made in China" has already begun to change and may soon challenge Japan's tech giants.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58July 22 2018 12:40:01

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16July 22 2018 12:40:01

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18July 22 2018 12:40:01

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords