Top-100 Chinese brands boost value

Updated 2017-03-21 09:31:02 Shanghai Daily

The 100 most valuable Chinese brands boasted a combined brand value of US7.1 billion last year, up 6 percent from 2015 as consumers focused more on premium instead of price, according to a latest study.

The BrandZ China Top 100, a study done by WPP and Kantar Millward Brown, revealed technology firms, banks and telecom providers were the biggest contributors by absolute size in boosting the brand value in China.

Technology giant Tencent remained China's most valuable brand, growing its brand value 29 percent to US6 billion. Education and travel were the fastest growing sectors, up 46 percent.

“The strong brand value growth we have seen this year in the technology, travel and education sectors demonstrate that brands that clearly meet a defined consumer need will thrive,” said David Roth, CEO for Asia, Europe, the Middle East and Africa at The Store — the global retail practice of WPP.

The ranking combined financial data from Bloomberg News and Kantar Worldpanel with consumer opinions gathered from interviews with over 400,000 Chinese consumers since the ranking was first launched in 2008. The first China ranking with the top-50 brands was published in 2011.

The need to provide for the aspirations and growing sophistication of consumers in China has changed the competitive dynamic for many brands, the study showed.

Roth added that there “are still massive opportunities for strong distinct brands to address the aspirations of the rising urban middle class and drive superior value for shareholders.”

Lenovo was the most export-focused brand in the BrandZ China Top 100.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58January 22 2018 10:27:31

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16January 22 2018 10:27:31

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18January 22 2018 10:27:31

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords