Shanghai Food Safety Federation launched an “Honest Campaign” on Thursday calling for honest and transparent operations in supermarkets, convenient stores, hypermarkets and dining venues to ensure food safety.
Coming 10 days after the new food safety rules, the campaign singles out food safety standards that touch on issues of most concern. Supermarkets, convenience stores and hypermarkets are required to highlight food that is close to its expiry date and to sell such items at a discount. Food storage conditions and the destroying of expired food must be videotaped and made accessible to the public.
Those who violate the rules will be warned and must make corrections as soon as possible, or face a fine of 5,000 to 50,000 yuan (US5 to US,250). In serious cases, offenders may be suspended and have their business licenses revoked. The bakery chain Farine was suspended last week for allegedly using expired flour, and its four executives have been detained.
Canteens and restaurants are required to make food processing visible to the public by showing it on screens or through glass walls.
“This campaign is set to make a big difference since it involves businesses that are really close to citizens' daily lives. And local food safety watchdogs will jointly refine and promote it,” said Xin Yuanqing, head of Food Circulation Supervision Department at Shanghai FDA.