AliExpress, an online marketplace and subsidiary of e-commerce giant Alibaba, on Monday announced it has had more than 100 million overseas buyers.
The largest groups of buyers were either female, or in the 25-34 age range, said AliExpress, without elaborating.
Launched in 2010, the number of active buyers of AliExpress surpassed 60 million over the past 12 months. It receives more than 20 million customers on average daily.
People from Russia, Spain, Israel, and France were the most prolific buyers among the users from 220 countries and regions, said AliExpress.
The highest rates of returning buyers were from the Maldives, Lithuania and Bhutan; while the most expensive single order was made in Angola. Among countries along the Belt and Road, customers from Russia, Ukraine, Poland, Belarus, and Israel favored garments and cosmetic products. AliExpress did not give more details.
To improve customer experience, Alibaba set up overseas inventories to shorten delivery time. It also cooperated with the post office service in Russia to cut the delivery time from 50 days to 15.
AliExpress allows customers worldwide to buy in one of 18 currencies via cooperation with more than 200 local financial institutions.