AliExpress aims to have 1 billion international customers within seven years

Updated 2017-04-11 09:30:42 China Daily

AliExpress Ltd, a retail site that allows Chinese merchants to sell directly to foreign customers, aims to serve 1 billion users globally within seven years and build a “cyber Silk Road” following the Belt and Road Initiative.

The company, a subsidiary of e-commerce giant Alibaba Group Holding Ltd, had attracted more than 100 million international buyers as of April since its launch in 2010, said Dai Shan, president of Alibaba's business-to-business unit.

The Belt and Road Initiative, which aims to strengthen infrastructure, economic and trade ties in the Eurasian region, will lend AliExpress new momentum to grow its customer base tenfold in less than seven years, said Shen Difan, general manager of AliExpress.

The marketplace is the equivalent of Alibaba's business-to-customer site Tmall, but targets only overseas customers. The achievements highlight Alibaba's potential to challenge Amazon.com Inc and eBay Inc in major markets outside China.

Dai said she hoped the platform could empower more China's small and medium-sized enterprises to seek overseas expansion.

Customers from more than 220 countries and regions have placed orders via the platform, according to the company. The top three countries ranked by total spending are Russia, the United States and Spain.

“Spain wants to make a strong effort with Alibaba and other major e-commerce players in China to bring the Belt and Road Initiative into full play,” said Alfonso Noriega Gomez, economic and commercial counselor of the Consulate General of Spain in Shanghai.

It is also aiming for global delivery within 72 hours in the three to five years, leveraging leading algorithm and real-time analysis provided by Cainiao Network Technology Co Ltd, Alibaba's smart logistics network, said Cainiao President Wan Lin.

AliExpress has already found early success in Russia, by offering Chinese products including clothing and car parts at a lower price while boosting its advertising and teaming up with local payment providers. The platform has been the biggest shopping site in the country since 2014, according to researcher TNS.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58August 21 2017 03:01:05

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16August 21 2017 03:01:05

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18August 21 2017 03:01:05

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords