Local media groups chase ad revenue

Updated 2017-05-04 09:30:31 China Daily

Chinese media owners, especially the internet ones, are quickly catching up with their international counterparts in terms of advertising income.

According to the Top 30 Global Media Owners report released by return-on-investment agency Zenith, Shenzhen-based Tencent Holdings Ltd saw its advertising revenue soar 697 percent between 2012 and 2016, coming only second to Twitter Inc's 734 percent growth and dislodging Facebook Inc. Search engine Baidu Inc's advertising income grew 190 percent during the period.

Zenith has been publishing the list since 2007. The list this year is based only on media owners' advertising revenue, excluding revenues from all other activities.

Three Chinese media owners entered the top 30 list, including Baidu, Tencent and China Central Television, which came in fourth, 14th and 20th, respectively. With that, China claimed the second-biggest number of media owners in the ranking, only second to the United States.

The United States dominates the list, with 20 of the companies. Google Inc's parent company Alphabet Inc, together with Facebook, took the first two positions.

Global internet advertising is seen growing 13 percent to reach 5 billion in 2017, taking up 36.9 percent of all advertising expenditure.

Social media advertising is the fastest-growing component of internet advertising, increasing by 51 percent in 2016.

Jonathan Barnard, head of forecasting at Zenith, said that the internet advertising platforms were actually "setting the pace for global adspend growth" at present.

Chinese media owners are pacing the global trend, with two of the three companies included in the ranking being internet companies.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58July 22 2018 09:02:32

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16July 22 2018 09:02:32

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18July 22 2018 09:02:32

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords