Streaming boom to rise to .3b

Updated 2017-06-22 08:55:21 Shanghai Daily

China's Internet live streaming market is expected to more than double to 43 billion yuan (.3 billion) this year as fans increasingly follow celebrities, a joint study by Weibo and Internet consultancy iResearch.

At the end of May, the number of users following Internet celebrities on Weibo jumped 20 percent from a year ago to 465 million — a little under one and a half times the entire population of the United States.

More than 60 percent of online fans were male and about 54 percent of them were from lower-tier cities, the study found.

Internet celebrities are also increasingly relying on multi-channel networks, or small-scale talent agencies, to support their video production.

Multi-channel networks provide marketing and promotional services for the celebrities and share commissions from their advertising or sponsor income.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58August 23 2017 00:56:46

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16August 23 2017 00:56:46

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18August 23 2017 00:56:46

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords