Playing talent game for market lead

Updated 2017-07-10 11:01:36 China Daily
A professional DOTA2 player of the OG team (in white robes) takes part in the DOTA2 Asia Championships in Shanghai in early April.

A professional DOTA2 player of the OG team (in white robes) takes part in the DOTA2 Asia Championships in Shanghai in early April.

Shenzhen-listed Perfect World Co Ltd, a Chinese movie and gaming company, is targeting overseas markets as online gaming and e-sports appear set to boom.

China has already overtaken the United States as the world's largest gaming market.

The U.S. games market was said to be worth .6 billion last year, with 179 million gaming players, according to Newzoo, a gaming market intelligence provider headquartered in Amsterdam.

But China's games market was worth .3 billion last year with 566 million gaming players who spend big money to indulge in their passion.

And forward-thinking investors and gaming companies such as Perfect World are betting big on the emerging market becoming popular globally.

Ever since Perfect World launched its first overseas subsidiary in the U.S. in 2008, its global business has been a runaway success.

During the past decade, it has been one of the largest game exporters in China, accounting for 40 percent of the total at its peak.

The Beijing-based company reported in March that its revenue for 2016 rose over 25 percent to 6.15 billion yuan (3 million), of which 4.7 billion yuan was from the gaming sector.

The company said 20 percent of total revenue last year was made mainly from overseas PC and console gaming markets. The figure is expected to grow to 40 percent in the next ten years.

"We aim to turn into an influential player globally," said Xiao Hong, CEO of Perfect World. "We believe the U.S. market is one indicator to show the future trend."

Newzoo said console gaming is the largest segment in the U.S. gaming market with .4 billion in revenue last year. The U.S. PC market generated .4 billion and the mobile games market .8 billion.

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