Chinese favor 'value for money' apparel

Updated 2017-08-02 10:40:26 Shanghai Daily

More Chinese are starting to favor Chinese apparel brands now according to a survey, which also pointed out that top international brands are still the frontrunners.

The proportion of Chinese consumers who like Chinese apparel brands has more than doubled to 46 percent compared to two years ago, said the survey covering 2,450 respondents in 22 domestic cities by consulting firm OC&C Strategy.

China's apparel market has grown by double digits for decades and overtook the US to be the biggest apparel market in the world in 2015 and is now worth close to 0 billion, according to market research firm Euromonitor International.

Although negativity toward domestic labels has dropped to a record low of 10 percent from 24 percent two years ago, the research also suggests Chinese brands still suffer from a less competitive marketing strategy and product design.

Respondents said they chose "value for money" and "Chinese elements" as the top reasons for buying Chinese apparel brands while they focused on "better quality"and "better design" when they bought international apparel brands.

But top international brands are disproportionately favored as domestic labels continue to lose out to foreign competitors in terms of business performance. Front runners are predominantly international brands, with Uniqlo, Adidas and Jack & Jones occupying three of the top five spots.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58September 26 2017 19:04:24

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16September 26 2017 19:04:24

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18September 26 2017 19:04:24

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords