Preferential policies lure returnee entrepreneurs

Updated 2017-08-09 14:10:32 China Daily
A returnee from the US displays the model trains he sells on his online store in Shanghai.

A returnee from the US displays the model trains he sells on his online store in Shanghai.

Young Chinese returning from study overseas are taking advantage of government incentives and starting their own businesses.

For the past two and a half years, Li Guanjiao has spent every day contacting potential investors, promoting her products and brainstorming design ideas with colleagues.

"It's exhausting, but great fun," said the 28-year-old budding entrepreneur, in a telephone interview she fitted in between meetings with potential backers.

Li studied for a master's degree in branding at the London College of Communications from 2012 to 2014, and landed a job in the fashion and design section of a Chinese-language newspaper in the British capital straight after graduation. There, she embraced the United Kingdom's highly-developed fashion, design and printing industry.

"I noticed that many countries, such as the UK and South Korea, have iconic painting styles of their own, yet Chinese cultural images and designs don't seem straightforward and iconic enough," she said, explaining how she had the idea of starting her own company.

Her brand and company is BCZW, which stands for the first letters of syllables of benchuziwu, or "prime meridian", in pinyin. It produces decorative Chinese designs, which can be screen-printed on mugs, notebooks, hats and T-shirts.

The company, which has about 20 employees, is located near the Today Art Museum in Beijing, where modern art is exhibited and Li can better promote her products.

In addition, she has a major promotion channel via an online store on Taobao.

Li is one of a growing number of young Chinese with experience of working and studying overseas who have returned to start businesses.

Growing enthusiasm

In December, a report published by the Center for China and Globalization and the Chinese Academy of Social Sciences showed that enthusiasm for entrepreneurship has soared among returnees in recent years.

More than 40 percent of students who return to China to start businesses opt to work in large cities such as Shanghai and Beijing. Last year, more than 2.65 million students returned to China.

Li started her business in an entrepreneurs' incubator established by Renmin University of China in 2015.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58January 18 2019 11:40:09

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16January 18 2019 11:40:09

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18January 18 2019 11:40:09

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords