China's luxury online spending is set to account for 13 percent of the total luxury expenditure by 2021, nearly double the 7 percent in 2016, a joint report by CBN Data and Alibaba's retail site Tmall shows.
The report attributes a convenient purchasing process, favorable online experience and quality assurance as the major driving force behind that online shift.
In recent years, luxury items have become part of consumers' daily life.
Consumers born in the 70s and 80s are still the mainstream luxury buyers, but those born in 1995 and after are also rapidly becoming buyers of luxury items especially beauty products and watches.
China remains "an engine of growth" for the luxury category because both the size of the population and the spending power of the middle class continue to grow, consultancy Bain & Co noted.
Last year Chinese consumer spending on luxury items through domestic shopping channels grew 7 percent due to lower import tax and a relaxed policy on imported luxury goods, compared to a 2 percent drop in overseas expenditure.
Tmall's sales data show that purchases of luxury personal care and cosmetics items are rising rapidly while in 2013, luxury sales were still limited to specific categories like liquor and watch, which made up nearly 40 percent of total spending.