Growing pure food at city homes

Updated 2017-08-28 10:31:25 China Daily

"Years back, people used to have small farms in their backyards," said Kazuho Komoda, a Japanese, co-founder of Alesca Life Technologies Co Ltd, an agricultural technology startup in Beijing. "Now people live in the sky, and city center real estate prices are too expensive to be used for farming."

With no previous experience in agriculture, Komoda and his core team of former bankers and traders founded the urban soilless cultivation company in 2013, in the country's busiest city, aiming to grow safe, sustainable and accessible food with maximum efficiency, including use of specially designed containers, a product of Alesca.

"Traditional farms are farther and farther away from city centers. People use trucks and even airplanes to deliver food to city centers, causing food waste during transportation; and transportation itself is environmentally unfriendly."

Together with the internet of things to monitor every plant, soilless cultivation, a technology that Alesca has mastered, can facilitate the pleasurable culture of growing fruits, vegetables and herbs in urban homes.

"Firstly, we want to make food safer. The hard part is this: How to make our consumers believe that it is safe?" said Komoda. "The only answer is that the growing process must be seen by the consumers, which means, vegetables must be grown where people consume them."

Alesca Life tracks data on plants through a cloud-connected sensor with a growth-management app linked to the company's optimization platform.

"Our old customers say our products taste like the stuff they used to eat when they were young.

"Healthy food is something everyone is looking for. China is having a big transition in purchasing - consumable improvements. We need to catch this opportunity to penetrate the Chinese market," Komoda said. "And our targets now are the food and beverage industries."

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58September 20 2018 12:43:20

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16September 20 2018 12:43:20

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18September 20 2018 12:43:20

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords