China plans to promote TV series that eulogize the nation and national heroes, a move an expert said aimed at facilitating the construction of spiritual civilization and overhauling production of TV plays.
Authorities have released a notice containing 14 rules on the development of TV plays, covering future planning, script creation, talent cultivation, and support for promotion of quality TV plays in the overseas market, news site xinhuanet.com reported on Monday.
The notice was jointly released by five government ministries and commissions-the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), National Development and Reform Commission, Ministry of Finance, Ministry of Commerce, and Ministry of Human Resource and Social Security.
The notice mentioned that the government will work out a plan for TV plays from 2017 to 2021, pushing a series of excellent works on eulogizing the Communist Party of China, the country, the people and the national heroes. "Regulators want to enhance people's cultural taste by promoting the reform on the production of TV play," Luo Ping, a media analyst with the Communication University of China, told the Global Times on Monday.
Luo noted that the notice would also help strengthen spiritual civilization, which lags behind the economic development, and works that reflect the contemporary economic progress would boost national confidence as well as spread positive energy.
The creation of scripts for TV plays should also stick to the socialist core values and more financial support would be given to those focusing on the topics of revolution and history, social reality and rural areas.
The notice also regulates the streaming of TV plays, saying that TV programs of China Central Television and local televisions as well as video sites should arrange streaming of TV plays based on themes of modern times in prime time show, including topics related to history, rural areas, and military. The notice aims to encourage more well-produced TV plays with profound thoughts and excellent art ideas, enrich people's spiritual and cultural life and support development of China's TV plays, read the notice.
However, the notice has sparked discussions among netizens with many complaining about the poor quality of some aired TV plays, and some worried that the notice would hinder the diversity of TV plays.
It is understandable to hear complaints from the public as the notice would have influence on commercial interests. "But in the long run, the management of the contents of TV plays would benefit the national spiritual civilization," Luo said.
He added that more importance should be attached to creating TV plays which can meet people's needs, enjoy commercial interests and spread good social values. Luo gave the example of In the Name of the People, a TV play on the theme of anti-corruption.
In the Name of the People, which is produced by the Film and TV Center under the Supreme People's Procuratorate of China, premiered on March 28. The TV play was viewed over billions times on online streaming platforms.