Hong Kong Watch & Clock Fair exhibitors look for market expansion

Updated 2017-09-06 16:30:35 Xinhua
Models present watches during the 36th Hong Kong Watch and Clock Fair in Hong Kong, south China, Sept. 5, 2017. About 820 exhibitors from 24 countries and regions took part in the fair from Sept. 5 to 9. (Xinhua/Lui Siu Wai)

Models present watches during the 36th Hong Kong Watch and Clock Fair in Hong Kong, south China, Sept. 5, 2017. About 820 exhibitors from 24 countries and regions took part in the fair from Sept. 5 to 9. (Xinhua/Lui Siu Wai)

The 36th Hong Kong Watch & Clock Fair opened here Tuesday, with exhibitors, especially new companies, looking for chances to expand their markets.

Organized by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Watch Manufacturers Association Ltd, and the Federation of Hong Kong Watch Trades and Industries Ltd, the 5-day fair features more than 820 exhibitors from 24 countries and regions.

"We started our distribution in Chinese mainland three years ago, which is an expanding business for us," Martial Butscher, Export Director of Pierre Lannier (Paris), told Xinhua that Chinese mainland consumers are looking for fashion and reasonable price, which is a potential market for new brands like them.

Butscher said that they hope to introduce their products to the world market through Hong Kong Watch & Clock Fair.

The fair showcases timepieces of different kinds, from high-end functional mechanical watches to snazzy smart watches, from luxurious jewellery watches to creatively designed casual watches.

Hong Kong brand Cupid Memory joined the fair for the second time. Its Assistant Sales Manager Suki Chiu said that as a relatively new company, they tried to stand out by producing novel products.

"Different from other smart watches in the market that mostly designed for (measuring) heart rate, ours are used to share precious moments with beloved ones," Chiu said, as she demonstrated how messages shown on a mobile phone after tapping it on the patented leather straps of the watch.

Chiu said that they are optimistic about the market as they have got sales increased after joining the gift show, also organized by the HKTDC earlier this year. "We aim at reaching consumers from different parts of the world."

Hong Kong is the world's second-largest exporter of watches and clocks, with exports reaching 36.4 billion HK dollars (about 4.6 billion U.S. dollars) in the first seven months of 2017. Its top export markets are the Chinese mainland, the United States and Switzerland.

During the exhibition, more than 30 events are organized to help industry players connect and share market information.

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