Back to school in China means big spending for parents

Updated 2017-09-07 11:30:36 CGTN

For students in China, this is the first full week back at school. It's also a busy time for parents.

Preparing for a new semester means shelling out big money for school supplies like electronics.

Thirty-three-year-old Chen Jia is selecting a tablet computer for her daughter's studies. Such a device will cost around 2,500 yuan, nearly 400 US dollars. Chen said she'll spend thousands of yuan on her daughter before the start of the semester.

"I guess I will spend 3,000 to 5,000 yuan this time for my daughter. This tablet computer is a bit expensive, but I think it'll be helpful for her studies. So I think it's worth it," said Chen Jia.

Many stores that sell electronic devices say their sales have doubled ahead of the new semester. Sales include tablet computers, electronic watches, and even some robot teachers.

Chen Jia said as a parent, she would buy anything that she can afford to help with her daughter's studies.

"As the new generation of parents, I think we keep up with trends better than our parents. We're willing to try new commodities that we believe are helpful for our kids."

Sales of books, stationery and other items for students have also gone up.

"As school will soon begin, the sale of self-help books, literature classics, and reference books have doubled," said Zhang Yaqin, head of the educational department at Shanxi Xinhua Book Store.

Many parents say they usually spend around 1,000 yuan for a single kid before school begins. Those two-child parents have to spend even more.

"I often have to spend thousands of yuan for my two kids, mostly on stationery and books," said Yang Lijuan, a parent. "I even have to pay more for their after-school classes. That will cost tens of thousands of yuan."

As the back-to-school economy continues to boom, many social experts are calling on parents to raise awareness of rational consumption and also help their kids build a right attitude towards spending.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58November 18 2017 20:05:25

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16November 18 2017 20:05:25

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18November 18 2017 20:05:25

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords