'Made in China' products gain ground in caviar export market

Updated 2017-09-22 10:00:53 Global Times

"Made in China" products are increasingly gaining momentum in foreign countries, even in the caviar sector which has traditionally been dominated by foreign players such as Russia and Iran, said a senior executive of a domestic caviar producer.

The company, Kaluga Queen based in Hangzhou, capital of East China's Zhejiang Province, has exported caviar to France, Switzerland, Germany, the US, the Middle East, Japan and Russia, vice president Han Lei told the Global Times on Thursday.

Since the first shipment in 2006, the manufacturer has also become a long-term supplier of global top-notch distributor such as France-based Petrossian and UK-based Caviar House, according to Han.

German carrier Lufthansa offers the company's caviar in first-class cabins. One of the company's products was also on the menu of former US president Barack Obama during the G20 Summit in 2016, according to Han.

"Some overseas consumers used to be doubtful about the safety of Chinese food products, but 'Made in China' products like our caviar are gradually winning foreign consumers' trust thanks to good quality and processing techniques," Han said.

For example, the company has set up a tracing system for every batch of caviar to ensure that the quality conforms to the company's standard, according to Han.

In the past, the caviar export market was dominated by Iran and Russia. But overfishing has led to shrinking supplies, which offers a great chance for Chinese local producers to fill the gap, he noted.

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