AI can see hot and cold

Updated 2017-11-02 09:32:56 Shanghai Daily

Artificial Intelligence technologies are being used to predict what will be hot and what will flop in the world of online programing, with a success rate of over 80 percent.

Such tech has already been used to help Chinese online video markets improve popular online programs and attract millions of clicks and views, China's leading online video service provider, iQiyi, said.

Next year iQiyi plans to create around 200 programs, with investment of 10 billion yuan (.5 billion), with the help of AI, which will be used to choose content production aspects like theme and characters, help purchase programs that audiences will enjoy, and classify audiences.

"AI has helped us better understand audience tastes, content production and advertising and marketing," Gong Yu, CEO of iQiyi said in Shanghai.

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