Chinese spending on Black Friday expected to surge

Updated 2017-11-24 16:32:13 Global Times

The U.S. shopping spree known as Black Friday is attracting more Chinese customers as online shopping sites try to cash in with big promotions.

Amazon China, for example, has launched a 72-hour Black Friday campaign on its website, its largest since entering the Chinese market in 2005.

Another domestic e-commerce retailer, mei.com is offering shopping coupons in its 2017 Black Friday sales campaign.

A report on enterpriseinnovation.net said earlier this week that Chinese spending on Black Friday is expected to rise by about 37 percent from the same period last year.

The report also cited Phil Pomford, general manager for Asia-Pacific at Worldpay, as saying that 2017 is turning out to be "another solid year" for the shopping event. Chinese consumers spent about .4 billion on last year's Black Friday, according to media reports.

Chinese spending on Black Friday has been relatively small compared to that on Singles' Day on November 11, the largest online shopping spree designed by the country's top online retailer, Alibaba.

On this year's Single's Day, consumers from China and abroad spent 168 billion yuan (.5 billion), compared with121 billion yuan in the previous year.

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