Tattoos getting popular among middle class

Updated 2017-11-29 14:01:56 China Daily
A tattooist inks a design on a customer during the China International Tattoo Convention in Ningbo in October.

A tattooist inks a design on a customer during the China International Tattoo Convention in Ningbo in October.

Tattoo studios are springing up across major cities to cater to a new breed of middle-class clients.

Chinese are changing how they think about ink. Tattoos were ubiquitous in Born to Be King, the sixth hit mob movie in Hong Kong's popular Young and Dangerous franchise. They served as symbols of gang culture, as is illustrated by the violence depicted in Andrew Lau Waikeung's 2000 film.

Fast forward 17 years-that attitude is changing.

Today, tattoos aren't only popular among China's hip youth but also, increasingly, its middle class.

This inspired "David and George, the Tattoo Brothers", as they're locally known, to set up a small studio in Zhejiang province's Ningbo five years ago. They'd spent two years honing their craft before opening a 30-square-meter studio in 2012.

"We set up the business on impulse," says George.

"But we needed to master the skills before we could make money. It took a while to build a reputation."

Consequently, it took time to build up a customer base.

They didn't have money to advertise, so they had to rely on word-of-mouth promotion.

"Few clients were willing to trust a couple of random guys," David says.

"But things started to pick up after a year. We've since had to relocate because we needed more space."

They serve dozens of customers a week, especially in the summer.

Prices range from a couple of hundred yuan a piece to hundreds of yuan per hour, depending on the tattoo's size and intricacy.

Clients are typically fashionable 20-somethings with disposable income.

They seek originality in their ink work.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58February 25 2018 19:26:15

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16February 25 2018 19:26:15

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18February 25 2018 19:26:15

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords