Babytree partners with Fisher-Price for learning center

Updated 2017-12-21 16:30:20 China Daily

Babytree, the largest and most-visited Chinese parenting website, announced yesterday a partnership with toymaker Fisher-Price to launch an early learning center next year.

Earlier this year, Mattel Inc, parent company of Fisher-Price and the world's biggest toymaker, has been in talks with the Chinese investment conglomerate Fosun Group on the possibility of tapping the Chinese early education market. During yesterday's convention, the Fosun-sponsored website Babytree revealed the child care center project with Fisher-Price.

"Our goal is to open up 500 centers next year and we are eyeing 3,000 in the next three years," said Wei Xiaowei, vice-president of Babytree.

The first center, located in the outskirts of Beijing, is currently on a trial run.

According to Wei, compared to other early learning centers, the Babytree and Fisher Price Play Center will pay more attention to the physical and mental needs of mothers. For example, the center will be equipped with gyms and libraries for mothers to relax. It will also add a special room for mental consultancy.

"According to our survey, a third of new mothers feel depressed, under-valued and suffer from anxiety in their choice between career and family," Wei said.

Wei said those feelings are usually neglected and hard for other family members to relate to, and the company is currently working on how to help those mothers.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58July 17 2018 09:50:09

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16July 17 2018 09:50:09

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18July 17 2018 09:50:09

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords