Reporter He Jin, Correspondent Yao Yujuan
With rapid economic development and infrastructure changes nowadays, the competition for urban attractiveness between cities ultimately lies in the culture of the cities. In recent years, the progress of cultural affairs as well as the versatility and prosperity of cultural activities are gradually transforming Jinjiang, the small town that was originally famous for its manufacturing industry in the past. The Third Maritime Silk Road International Arts Festival that just drew the curtain a short while ago can be dubbed asA heart-warming cultural feast for the local neighborhood.
As the important branch venue for the Third Maritime Silk Road International Arts Festival, the 2017 Jinjiang Cultural Industry Week themed “New Cultural and Creative Momentum --High Quality New Life” was in full swing last week, dispelling the deep winter chills.
50,000 people indulging with passion in the cultural and creative exhibition
The Jinjiang Cultural Industry Week this year has merged factors such as city features, industrial demands, and citizen participation together. It has also incorporated the five sectors including creative design, creative cultural tourism, filming and animation, handcrafts and calligraphic painting, showbiz and entertainment. There were as many as 21 events over the week.
VR games, animation tie-ins, Fujian dialect handbags, small gifts -- on the 10th this month in HongshanCultural and Creative Industry Park, the cultural and creative industry week series activity -- cultural and creative life exhibition ended after three days. This exhibition attracted over 175 entities, with ample exhibits, fun and interactive experiences, as well as diversified participation channels, many residents of the city also participated in the event from both online and offline platforms. The event offered a splendidly rendered cultural feast to city-dwellers in Jinjiang.
In the early stage of the cultural and creative life exhibition, electronic coupons were distributed online. In a short 6-day period, there were over 50,000 person participating in the lottery daily, with a total of 1,450,000 participants at the end.
The bustling scene extended itself to offline promotions. Numerous city residents exchanged electronic coupons at the site, they walked around the venue and enjoyed the views of the cultural and creative artifacts, including small gifts, porcelain works, animation theme products and more. The adjacent Jinjiang “Ancient Early Taste” Food Festival and Small Gift Exhibition/Selling Campaign also took the chance to promote new items and forge a creative cultural atmosphere.
At the site of Hongshan Cultural and Creative Industry Park, an industrial design company's VR skiing game attracted a group of children. “It's fun and so real! It's not cold at all!” The childish words made everybody smile. At the same time on the other side, a cultural product on Fujian dialects also garnered a lot of people's attention. “You can buy this to teach Fujian dialect to your children, it looks good and it's practical!” one of the parents said with a smile.
Wudianshi District of Jinjiang was also quite busy during cultural week. The puppet show, food festival, intangible cultural heritage exhibition and many others have attracted both tourists and local citizens. It also helped garner more popularity for this grand view garden of southern Fujian culture.