Shanghai marketing firm fined over incomplete national map

Updated 2017-12-27 09:30:19 Xinhua

A Shanghai-based marketing firm has been fined 1 million yuan (152,905 U.S. dollars) for using an incomplete Chinese national map in advertisement.

According to State Administration for Industry and Commerce, Shanghai H&H Marketing Consulting Co. used the wrong map in an advertisement it designed for a real estate developer on display in trains and airplane cabins.

The marketing company, despite being aware of the mistake, did not make timely correction and allowed "harmful" results to occur. The act has damaged the dignity and interest of the state, said the administration.

The administration's local office also confiscated the 88,000 yuan advertisement fee paid to the marketing firm.

According to China's Advertising Law, a company can face up to 1 million yuan fine and revocation of license if it is found to use an advertisement that damages the dignity and interst of the state or divulges any state secret.

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